La Tribune Noire.
Unthinking wine for a new world.
- Seed Round
- Capital requirement € 1.5 Millions
- max. 10 Investors
- min. € 50K
La Tribune Noire is a Concept Store for contemporary African Fashion, Culture & Design. fusing digital and brick-and-mortar retail. It was conceived founded, and realized in 2021.
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Milestones.
AUG 2021
Launch.
SEP 2022
Launch Pre-Seed Campaign.
OCT – NOV 2022
Develop Product MVP & setup launch marketing.
DEC 2022
Premiere 1st Collection.
JAN - MAR 2023
Develop 1st Collection.
MAR 2023
Premiere 1st Collection.
Overview.
Shop
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Culture
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Popup
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Headline
La Tribune Noire is based in Hamburg. The digital store was first conceived in June 2021, with a physical popup being located at a prestigious location, Alter Wall, LTN promotes, sells and curates Black-owned brands in one of Germany’s most frequented high streets, re-vitalising Premium retail into an event and community driven format.
Gib hier deine Überschrift ein
Trust your Style. Trust your Senses.
La Tribune Noire is based in Hamburg. The digital store was first conceived in June 2021, with a physical popup being located at a prestigious location, Alter Wall, LTN promotes, sells and curates Black-owned brands in one of Germany’s most frequented high streets, re-vitalising Premium retail into an event and community driven format.
Problems.
- Product.
- Product.
Product.
Too Complex. Millennial consumers new to fine wines feel overwhelmed by a complex buying experience, entry barriers and choices.
Product Obsession. Wine is perceived as intimidating. Grape varieties, regions, scores and industry jargon can be hard to grasp. Marketing, design and communication are centered around the product, not about the consumer experience.
Marketing.
- Marketing.
Poor digital experience. Very few business models have a clear mobile-first strategy.
Out of touch. The wine industry feels outdated in the ways they communicate to young consumers. Chateaus, estates and ostentatious luxury don’t fit with our values, zeitgeist and don’t mirror a rapid shift towards a greatly culturally diverse world.
The trends of tomorrow.
La Tribune Noire focuses on the online and offline sale of exclusive collections and products by Black People of Colour and thus currently has a unique selling proposition in the high-turnover German fashion and lifestyle market. La Tribune Noire acts as an umbrella brand, creative hub and digital platform for Black Hamburg, Black German and Black European entrepreneurs.
- Curated. Hardcore-focused collections of premium wines, simplifying customer experience.
Target group.
The target group are urban trendy, fashion-conscious and intercultural consumers who are willing to consciously support sustainability in supply chains and take social responsibility when buying a product. The target customers come from all income groups and treat, indulge or reward themselves with the purchase of special and exclusive products.
Popup Stores.
- Mobile. Optimised for mobile performance and speed.
- PWA. An app-like feel for top user experience and customer engagement.
- CRM. Built for engaging experiences and customer relations.
- Shop. Headless Commerce for high-end feel, performance & scale.
- Data. Leveraging data to optimise buying experience & personalise curation.
Culture.
Cosmopolitan – Evening looks to cater to an international audience, who are proud of having a global identity, life and social relations. They non-chalantly fit in Shanghai, as much in Hamburg, Rome or Toronto.
Female – We target mostly upper-middle income female professionals in senior position, age 29–39 (± 4years), living in urban centres.
Digital – Evening aims to entice mobile-first users, who are highly connected, digital natives of the first generation, who emphasise offline connection, but use online to orchestrate their real life. Our target consumers have an astute affinity for aesthetic impression & consumption.
Pre-Seed.
We’re raising a €0.1M - 0.5M - 1.25M - 2.5M from a group
of private investors and giving away equity.
We aim to build and launch Evening as a company, planning to raise a follow-on seed investment in Q2 – Q3 2023 to substantiate or growth for the subsequent 36M.
Development
Early Traction
Launch
Do you want to learn more about our concept, financials and strategy?
Enquire for our pitch deck today.
Contact.
William Chitangala
Managing Director
Linda Pesenti
Venture Architect
Augusto Capece
Technology Lead
Laura von Asseburg
Venture Analyst
Julia Berghöfer
Design Lead
Resources.
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